Services

Web design, ecommerce & digital systems built around the business

Everything Bareblink does, grouped by the problem it solves. Most projects combine several of these; packages bundle the most common combinations, and while focused services can also be scoped independently.

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Web Design & Development

Custom websites designed and built around how your business actually works. I build primarily on Shopify, WordPress and Wix Studio, choosing the platform that best fits the business model, content needs and growth plans. Every site is responsive from the start, tested across devices before launch, and handed over with the structure and guidance needed to manage routine updates. Redesigns begin with what already works: the content, structure and search visibility worth keeping stay, and the rest is rebuilt.

Websites from $1,650

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Custom website design
Website redesigns
Shopify design & development
WordPress & Elementor development
Wix Studio development
Landing pages & coming-soon pages
Custom sections & page templates
Domain connection & launch setup

Ecommerce & Product Systems

Online stores planned around the catalog, not squeezed into a template. That means collection structure that matches how people shop, navigation that still works as the range grows, and product pages that answer a buyer's questions before they have to ask. It also covers the setup work that usually gets rushed: imports, variants, filtering and the apps that connect everything. I have built and redesigned stores for fashion, beauty, furniture and lifestyle brands, from first launches to established shops.

Ecommerce builds from $1,650 · advanced commerce from $4,800

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Shopify store builds
Product setup & imports
Collection architecture
Navigation & merchandising
Product page optimization
Wholesale & B2B functionality
Catalog migrations
Product filtering & search

UX & Digital Systems Strategy

Most websites that underperform have a structure problem before a design problem: unclear journeys, navigation that mirrors the org chart, or tools that do not talk to each other. This is the thinking work before and alongside a build. I map how customers move through the site, plan the information architecture, and look at the systems behind it, from bookings and inventory to email and forms, so the website and the business run on the same logic. It can be a standalone engagement or the first phase of a project.

Strategy session $75 · audit $250, both credited toward a build

How a project runs →

UX strategy
Customer-journey mapping
Information architecture
Website usability audits
Conversion-focused UX
Digital systems strategy
Platform & software recommendations
Website & tool integration planning

Brand Identity & Creative Direction

A brand identity that holds together from the logo to the product page. I design logos, color and type systems and the guidelines that keep them consistent, then carry that direction into the website, the photography and the campaign material around it. For brands that already have an identity, I work within it and extend it where the site needs more than the original kit provides. Graphic design here is digital first: launch and campaign assets, posters and flyers, lookbooks and catalogs made for screens.

Brand Guidelines $650

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Logo design
Brand identity
Brand guidelines
Color & typography systems
Website art direction
Photography direction
Digital graphic design
Digital posters, flyers & marketing collateral

Copywriting & Content

Words written for the page they sit on. I write and refine website copy, product descriptions and collection text with the structure of the page in mind, so headings, sections and calls to action work together instead of being filled in at the end. The copy is written with search in mind without reading like it, and in your voice rather than a generic one. If you already have copy, I refine it; if you are starting from nothing, I plan the content hierarchy first and write to it.

Page copy from $145 · blog articles from $165

Website copywriting
Copy refinement
Brand messaging
Product descriptions
Landing page copy
SEO-conscious website copy
Content hierarchy & page planning
Blog & article writing

SEO & Search Visibility

Search visibility built into the site rather than added afterwards. I audit what is already there, research the terms your audience is searching for, and fix the structure search engines rely on: page titles and descriptions, heading order, internal links, structured data, indexing, and the technical issues that quietly hold a site back. For online stores, that extends to collection and product pages, where most search traffic lands. The same work can be done on a site I did not build.

Quoted per site

Website SEO audits
Keyword research & strategy
On-page SEO
Technical SEO
Metadata & heading structure
Internal linking
Google Search Console setup
Structured data & schema

Website QA, Analytics & Launch

The checks that decide whether a launch is quiet or stressful. Before go-live I test the site across devices, forms, links, interactions and ecommerce flows, then connect the measurement tools needed to understand what happens after launch. Follow-up checks continue through the included support window.

Included in every build · also available on its own, quoted

Website quality assurance
Responsive & cross-device testing
Link, form & interaction testing
Ecommerce checkout testing
Pre-launch review & post-launch checks
Google tag setup
Google Ads conversion tracking
Analytics & Search Console connection

Email, CRM & Integrations

The connections between your website and the rest of the business: email capture and automated flows, booking systems, CRMs, inventory tools and the forms that route inquiries to the right place. I set these up so information moves on its own instead of being copied between tools by hand. For West Pine, the website connects six furnished residences to live availability and rates through Lodgify, so guests can book direct.

Email flows $375 each · integrations quoted

See the West Pine case study →

Klaviyo setup
Email capture setup
Automated email flows
CRM integrations
Booking system integrations
Inventory system integrations
Forms & lead routing
Workflow automation

Audits, Consulting & Ongoing Support

For websites that already exist and need a clear next step, and for keeping a site healthy after launch. The Strategic Website Audit reviews a live site and gives you a prioritised list of what to fix, credited in full toward a build. Strategy sessions are for founders who want an expert opinion before committing. After launch, Care Plans cover updates, backups, monitoring and a set number of hours for changes each month, so the site keeps up as the business changes.

Audit $250 · care plans from $150 a month

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Strategic Website Audit
UX audits
Website strategy sessions
Ecommerce consulting
Platform recommendations
Website maintenance & content updates
Technical support
Ongoing SEO & optimization
Care Plans

Not sure which you need?

Start with an estimate.

Answer a few questions and get a preliminary estimate based on published pricing, or book a $75 strategy session, credited toward your project.

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