The Process

How a project runs, from first message to launch.

A clear written scope, defined stages, and a set number of review rounds. Here is what happens at each step, what I’ll need from you, and what you can expect in return.

Step by step

Seven stages, one person throughout.

  1. 01

    Get a preliminary estimate

    Tell me about your project in the quote tool and you’ll get a preliminary range in a few minutes, with no call required first.

  2. 02

    Strategy Session

    A $75 session, credited toward your build. This is where we confirm your goals, your scope and the right package, and where I prepare your final proposal.

  3. 03

    Proposal & booking installment

    Your proposal confirms the scope, timeline and payment schedule before work begins. A 65% booking installment reserves your dates, with the remaining balance split into two scheduled installments. Anything outside the approved scope is quoted before additional work begins.

  4. 04

    Strategy & Direction

    I shape the site structure, creative direction, and content approach before anything is designed.

  5. 05

    Design & Build

    I design and build the site on the platform agreed in your proposal, whether Shopify, Wix Studio, WordPress or another, then refine it with you through structured review rounds plus final polish.

  6. 06

    Launch & Handoff

    I complete final QA, connect the remaining launch essentials, and take the site live. Once launched, I hand over the finished site and your included support window begins.

  7. 07

    After Launch

    Your package includes a post-launch support window for delivered work and reasonable platform questions. After that, optional Care Plans start at $150 a month for updates, maintenance and ongoing support.

By package

What each engagement includes.

PackageTimelineReview roundsSupport after launch
Launch Site~10 business days2 + final polish7 days
Signature Site~15 business days3 + final polish14 days
Commerce Build~30 business days4 + final polish21 days
Studio EngagementScopedExtended refinement30 days

Every timeline is an estimated production window in business days, counted from receipt of all materials and access.

Payments follow the schedule in your proposal: the remaining installments are charged automatically on their stated dates, with a courtesy reminder three days before each one. Payment dates do not move with review rounds, and the final installment is due before launch and ownership transfer.

Working together

What I’ll need from you.

Materials and access

Your production timeline begins once the required materials and access are in place, including platform access, imagery and any existing content needed for the build.

Words

You don’t need polished copy before reaching out. Bring notes, existing copy or your discovery answers and I shape and complete the copy for your included pages.

Consolidated feedback

A revision round is one consolidated set of feedback, delivered together, not an open channel. If feedback is outstanding for more than three business days, the production schedule may pause until it is received.

Scope changes

Revisions refine the approved direction. Requests that materially change the approved concept, architecture, functionality or creative direction are treated as scope changes. Any additional cost or timeline impact is confirmed before that work begins.

Next step

Start with a preliminary estimate.

It takes a few minutes, needs no call, and you’ll see the likely package and range before you commit to anything.