Editorial sites
built to earn trust
and sell.

It depends on scope. A first Launch Site is $1650, a custom Signature Site is $2950, and a full Commerce Build is $4800; larger Studio engagements are quoted to your brief. Before we begin, you get one clear price in writing, itemized, with no surprises later. You can see full packages, scope, and terms on the Packages page.

No. Projects are split into three installments: 65% when you accept the proposal and reserve your dates, then the balance in two equal installments charged automatically to your saved payment method. The exact calendar dates are confirmed in writing once the first installment is paid, before any automatic charge, and the last one falls before launch. You get a reminder three days before each charge, so nothing is a surprise.

Most people don't, at first. They come to me with "can you look at my site and tell me what to fix," or "I want to start but I don't know where." That's what the Strategic Audit is for. For $250, I review your site or your goals and tell you what needs to happen, and in what order. You leave knowing where you stand; whether you hire me or not. If we build together, the $250 goes toward your project.

A simpler site takes 2–4 weeks. A larger site or online store, 4–8. We set your timeline before we begin, and I hold to it.

Yes. Every site I build is structured to be found; built clean, fast, and organized the way search engines read. That's the foundation of SEO, and it's included. If you want to actively climb the rankings over time, we can build that in.

No. A rough sense of your brand and goals helps, but you don't need finished writing or photography to begin. Core page copy support is included in every package: bring notes, existing copy or your discovery answers and I shape and complete the copy for your included pages. Research-heavy pages, long-form sales copy and large product catalogs are quoted separately. I'll tell you what I need, and when.

That depends on how it's built. Simpler sites are easy to update yourself, and I'll show you how. Custom sites are built for speed and precision; larger changes to those are best left to me or another developer. Either way, I offer maintenance plans, so your site is looked after as you grow.

Whatever serves your project; I'm not loyal to one tool. Mainly three: Shopify for online stores, WordPress for content-heavy sites, and Wix Studio for clean, design-led builds. When something more custom is needed, I build that too. The tool follows your goals, never the reverse.

Expected. You'll review the work at set points and ask for changes then. We agree on how many rounds are included before we start, so it's clear on both sides. Want more beyond that? We scope it; you'll always know the cost first.