Luxury Fashion · E-commerce
Wolf vs Goat
A refined e-commerce world for a luxury fashion label.
View Case Study →Editorial sites
built to earn trust
and sell.
Design-led web, branding, and strategy for founders serious about getting it right. For brands worth remembering.
150+Brands
120+Launches
5Industries
Independent Studio
Atlanta, GA
Selected Work
2023–2025
↓
Clients featured in...
01
Selected Work · 2023–2025
A deliberately small selection. Each project built to solve a single business problem, and to last well beyond launch.
Fashion · NYC
Studio Sivan
A dark, editorial debut for a NYC womenswear label.
Web Design · Editorial View Case Study →
Luxury Furniture · Biophilic
Gaia’s Roots
Editorial commerce for a biophilic luxury furniture studio.
E-commerce · Art Direction View Case Study →
Luxury Hospitality · Dallas, TX
Sir Sweeney
A cinematic identity for a luxury barbershop and lounge.
Brand · Web Design View Case Study →
Modest Fashion · UAE
Meelah
Editorial commerce for an elegant modest-fashion label.
E-commerce · Editorial View Case Study →
Candles & Jewellery · London
Love Sienna Rose
Brand, photography, and store — built from zero.
Brand · Photography · Web View Case Study →Built to be
remembered.
Luxury Florals · UK
Ethereal Blooms
An editorial world for biopreserved luxury florals.
E-commerce · Editorial View Case Study →
Afro-Luxury · UK
Chinakwe
Afro-luxury art direction and lifestyle commerce.
Art Direction · E-commerce View Case Study →
Clean Japanese Beauty · NYC
Sowaka
Clean Japanese beauty, presented with quiet restraint.
Web Design · Editorial View Case Study →
02 — Client Words
100+
Five-star reviews
Across four years
This is the third time I've hired Taylor; she helped me see a vision I couldn't have dreamed of. My dream is a reality because of her.
From start to finish it was nothing short of exemplary; completed on time, within budget, and beyond our expectations. Our new website is amazing.
Taylor exceeded all expectations; her eye for detail and perfect brand alignment made the whole process effortless.
Taylor did an amazing job; she took everything we brought her and went above and beyond. It's everything I could ask for and more.
She introduced ideas I was thrilled with and far exceeded my expectations. I get compliments all the time on how my website looks and operates.
Amazing; the best service I've ever received. An absolute must for building your Shopify site.
She took my ideas and brought them to life; professional, responsive, and truly beyond my expectations for my Shopify site.
From the first meeting we knew Taylor was the right choice. She exceeded our expectations; we're very proud of the work.
I'd tried a few other designers before and never had a pleasant experience. Taylor is a breath of fresh air.
Couldn't be happier with the final product. The website is beautiful, and it exceeded every expectation.
A dream to work with. She delivered exactly what I wanted, on time, and was so helpful planning and executing my e-commerce site.
A hidden gem. She went above and beyond, and worked tirelessly until every detail was perfect.
She captured the details of my business and translated them into visuals I could never have articulated myself.
Taylor has a wonderful eye for graphics and excellent technical skills. I really hope to work together again.
Taylor is a phenomenal, professional expert. I look forward to continuing to work with her.
Always a pleasure working with Taylor; she goes above and beyond to make sure every request is fulfilled.
Fantastic to work with; prompt delivery, right on the timeline, and excellent communication throughout.
She made the whole process seamless; attentive, personable, communicative. Exactly what a first-time owner needs.
Professional, quick, and detailed. She takes the time to understand your business and how your vision can come to life.
01 / 19
03 — About
Start your project →
You'll work with me, start to finish.
I'm Taylor. I came to this work in 2020, a media and film graduate who fell for web design in a single elective and never looked back. What began as freelancing through the pandemic became the thing I do best: understanding the business behind a brand, and building the presence that does it justice. I went on to study UX design, the foundation this whole practice still runs on, along with enough of the technical, engineering side to understand how things are actually built. So the work holds up underneath, not just on the surface.
Most people know a premium site when they see one; few can say why it works. That's my job: the small, deliberate details that make something feel considered, and the patience to refine until it's right. A beautiful site that doesn't convert isn't doing its job, though, so I design from a UX foundation, always asking not only how it looks but how it moves: whether the journey is clear, whether it earns trust, whether it sells.
I think of myself as a translator: you know your business better than anyone; I turn that into something that actually performs.
That often means surfacing the piece you didn't realize was missing. I keep my list small on purpose, and I work with founders who genuinely care about what they're building, people I can partner with rather than just execute for. I'll take the time to know you and your business, stay in close communication at every stage, and make sure you never feel like you're doing it alone. Clients tell me that's the part they remember most.
04 — The Process
Strategy first.
Strategy first.
Design always
second.
Every project starts with one question: what does success look like for this business in three years? The answer shapes every visual decision that follows. No arbitrary choices. No trends for their own sake.
1
Discovery
We learn your business like we're going to run it. Competitors, clients, gaps, aspirations.
2
Strategy
Positioning, messaging, visual language, built on what we found, not what's trending.
3
Design
The visual execution of the strategy. Every decision traceable to a business reason.
4
Launch
A system, not just a deliverable. So it holds up, and grows, without us.
05 — Questions
Good to know.
It depends on scope. A full editorial site starts around $2,500; a simpler one-page site starts around $1,000. Larger sites and online stores run higher. Before we begin, you get one clear price in writing; itemized, no surprises later. Not ready for a full project? There's a smaller first step, just below.
No. Payment is split into stages as the work progresses; usually two or three across the project, not one sum up front. We set the schedule together before anything begins.
Most people don't, at first. They come to me with "can you look at my site and tell me what to fix," or "I want to start but I don't know where." That's what the Strategic Audit is for. For $250, I review your site or your goals and tell you what needs to happen, and in what order. You leave knowing where you stand; whether you hire me or not. If we build together, the $250 goes toward your project.
A simpler site takes 2–4 weeks. A larger site or online store, 4–8. We set your timeline before we begin, and I hold to it.
Yes. Every site I build is structured to be found; built clean, fast, and organized the way search engines read. That's the foundation of SEO, and it's included. If you want to actively climb the rankings over time, we can build that in.
No. A rough sense of your brand and goals helps, but you don't need finished writing or photography to begin. If you need the words or the visuals, that's part of the work. I'll tell you what I need, and when.
That depends on how it's built. Simpler sites are easy to update yourself, and I'll show you how. Custom sites are built for speed and precision; larger changes to those are best left to me or another developer. Either way, I offer maintenance plans, so your site is looked after as you grow.
Whatever serves your project; I'm not loyal to one tool. Mainly three: Shopify for online stores, WordPress for content-heavy sites, and Wix Studio for clean, design-led builds. When something more custom is needed, I build that too. The tool follows your goals, never the reverse.
Expected. You'll review the work at set points and ask for changes then. We agree on how many rounds are included before we start, so it's clear on both sides. Want more beyond that? We scope it; you'll always know the cost first.
Contact
Have a question, or
Contact us →
Have a question, or
an idea to talk through?
Contact us →
Not sure where to start? Send a note and I'll point you in the right direction.
Contact
Ask away.
Not sure where to start, or just have a question? Send a note and I'll get back to you, usually within one to two business days.
Sent
Thank you.
Your message is on its way. I'll be in touch soon; usually within one to two business days.
Back to site →
05 — Start Your Project
Every project begins
Every project begins
with a strategic review.
Tell me about your business, goals, and vision. I'll personally review your project and recommend the best next step: a proposal, a Strategic Website Audit, or another solution.
Received, thank you
Let's find a time.
Your project details are in. The best next step is a quick call; choose whichever fits.
No rush; if you'd rather not book yet, you're all set. I'll personally review what you sent and be in touch within 1–2 business days.
04 — Services
Ways to work together.
A small, deliberate set of engagements. Every project starts with a paid audit, so we both know it's the right fit before a full build begins.
The Strategic Website Audit
When a project needs direction before design.
Some projects are clear from the first read; others benefit from strategy first. When yours does, I'll recommend a Strategic Website Audit: a deep review of where your site is leaking trust and conversions, with a prioritized roadmap you can act on, with me or without me.
- UX & conversion (CRO) review
- Brand positioning & competitor analysis
- Customer journey & trust analysis
- Prioritized recommendations & roadmap
$250
Credited toward your project
Not a checkout. The Audit is recommended when your project calls for it, after I've reviewed your inquiry.
Signature Site
Editorial website from $2,500A design-led editorial site for founders and personal brands who need to look unmistakably considered.
- Custom one-page or multi-section design
- Copy & art direction
- Fast, mobile-perfect, SEO-ready build
- Two revision rounds
Commerce Build
Shopify storefront from $4,800A full Shopify storefront for brands ready to sell, structured to convert as beautifully as it looks.
- Custom Shopify theme & storefront
- Product, collection & checkout setup
- Brand system across the store
- Launch support & handover
B2B Digital Catalog
Wholesale catalog from $6,000A structured, sales-ready catalog for B2B and wholesale: your line sheet, elevated into a digital tool.
- Catalog architecture & wholesale UX
- Product & specification systems
- Gated or public access options
- Built to scale with your line
Add-ons: brand identity, copywriting, photography direction, and ongoing Care Plans from $150/mo, scoped to your project.
How it works
01Audit & scope. We start with the audit and agree on scope, timeline, and price, in writing.
02Deposit to begin. A 65% deposit secures your slot and start date; design begins.
03Design & revisions. We refine within your defined revision rounds against a clear timeline.
04Launch & handover. Balance is due at launch; you get the keys and a walkthrough, plus the option to stay on a Care Plan.
Wolf vs Goat · Luxury Men's Fashion
A brand built
A brand built
for the fabric.
Redesigning the digital presence of a luxury men's apparel brand to match the craftsmanship of what they were actually selling.
2024Year delivered
RedesignScope
ShopifyPlatform
Client
Wolf vs Goat
Industry
Luxury Men's Apparel
Scope
Website Redesign
Services
Web Design
The brief
Their brand had outgrown their website.
Wolf vs Goat was already building something real, luxury men's apparel crafted from the world's finest fabrics, made in Italy, positioned at a price point that demanded to be taken seriously.
The problem was their website wasn't keeping up. It looked like a standard Shopify store. And when you're selling a $715 silk shirt, a standard Shopify store is the most expensive mistake you can make.
They needed a redesign that matched the quality of the product, before a single visitor had the chance to question it.
The challenge
01
Price point vs perception gap. Visitors were landing on a site that looked like it sold $80 shirts. The product was priced at $450–$715.
02
Fabric storytelling wasn't landing. Their biggest differentiator, Italian-made, finest materials, was being treated like a filter, not a feature.
03
Campaign photography was being wasted. Exceptional editorial imagery being displayed at thumbnail scale. A creative asset buried.
04
No hierarchy between collections. Linen, Silk, Wool presented as equal rows. Luxury brands curate. They sequence. They create desire through architecture.
Homepage, above the fold · Split hero with fabric detail + lifestyle campaign imagery
Design decisions
Every choice traceable to a reason.
I
Split-screen hero
Fabric close-up alongside the lifestyle shot, communicates quality of material and aspiration simultaneously. Neither image alone does both jobs.
II
Typography hierarchy
All-caps editorial labels, spaced at 0.1em. Keeping type small and spaced makes product photography feel larger and more expensive.
III
Collection architecture
Linen, Silk, and Wool each given full-bleed editorial treatment. Three distinct worlds, not three filters.
IV
Product grid restraint
Clean white ground, generous padding, product-centered layout. The product is the design. Everything else earns its place by getting out of the way.
V
Navigation as positioning
"Luxury Fabrics" as a nav item is a statement, not just a category. It tells the visitor what this brand sells before they click anything.
VI
Specific CTA language
"Shop Knits" not "Shop Now." Specific CTAs extend the editorial voice into the commerce layer, the button text matches the copy register.
Collection architecture, Linen · Silk · Wool · Full-bleed editorial treatment per collection
Product grid, Men's Button Ups · Clean ground, generous padding, product-first layout
The outcome
A website that earns the price tag before checkout.
When a luxury product is priced at $450–$715, the website isn't decoration, it's the first salesperson. Wolf vs Goat now has a digital presence that works as hard as the garments it's selling.
Brand perception aligned
The site now reads at the same premium tier as the product. The work of convincing visitors starts before the product page loads.
Fabric story finally told
The "Luxury Fabrics" positioning now lives at the navigation level and receives editorial-grade treatment throughout.
Campaign imagery activated
Photography that was displayed at card scale now runs full-bleed. The creative asset is finally doing the job it was shot to do.
—
These images reflect the website at the time of delivery by Bareblink Studio. The live site may have been updated by the client since project completion. Any changes beyond this point were made independently.
Live site
wolfvsgoat.com ↗
Next project
Studio Sivan · NYC Dark Fashion
Built for the
Built for the
brand before
the brand existed.
Creating the first-ever digital presence for a NYC womenswear label built on dark femininity, punk silhouettes, and unapologetic edge.
2024Year delivered
From zeroScope
ShopifyPlatform
Client
Studio Sivan
Industry
NYC Womenswear
Scope
Full E-commerce Build
Services
Web Design
The brief
No website. No template. No compromise.
Studio Sivan is a NYC womenswear label built around dark femininity, flowing silhouettes, punk textures, studded details, and campaign photography that feels more like a film still than a product shot.
They had the brand, the garments, and the imagery. What they didn't have was a digital home that could hold all of it without flattening it. A generic Shopify theme would have killed the energy before a customer ever scrolled.
The challenge was building something from nothing that felt like it had always existed, a site as considered as the clothes themselves.
The challenge
01
Starting from zero. No existing site, no brand guidelines, no visual system to inherit. Every decision had to be made from the ground up, and every decision had to feel intentional.
02
Protecting the photography. Studio Sivan's campaign imagery, shot on location across NYC streets and galleries, is the brand's strongest asset. The site had to frame it, not compete with it.
03
Dark aesthetic, clean commerce. A dark, editorial brand identity and a frictionless shopping experience are often in conflict. The site had to be both, atmospheric and functional.
04
Communicating the price point. Garments priced $350–$775 need a site that earns that number on sight. Everything, spacing, typography, image scale, had to signal investment before checkout.
Homepage, above the fold · Full-bleed campaign imagery, centered wordmark, editorial restraint
Design decisions
Every choice traceable to a reason.
I
White nav on white
The navigation sits above the hero image in clean white, unobtrusive, invisible almost. The brand name reads before anything else. No visual competition with the photography below it.
II
Full-bleed hero
No padding, no border, no container. The campaign image runs edge-to-edge. This is a deliberate choice: luxury fashion sites don't frame their photography, they let it breathe and command.
III
Split-screen editorial
Campaign sections use a two-panel split, two worlds in one frame. This mirrors how the brand thinks about its customer: not one aesthetic, but a tension between edge and elegance.
IV
Product grid on grey
A neutral grey ground for product photography. Not white, which reads clinical, and not black, which competes with dark garments. Grey creates depth without distraction.
V
Spaced all-caps labels
Product names and prices in all-caps, letter-spaced at 0.1em. This typographic choice turns a product listing into something closer to a placard. It elevates without shouting.
VI
Minimal nav structure
Womens, Mens, Collections, Runway, Info. Five items, everything the brand needs and nothing it doesn't. The "Runway" nav item positions Studio Sivan as a label with a show, not just a store.
Product grid, Womens · Grey ground, full-height editorial product photography, spaced labels
Campaign editorial, NYC locations · Split-screen tension between motion and stillness
Runway editorial, Dark femininity campaign · Low-light, architectural, cinematic
The outcome
A digital world that matches the physical one.
Studio Sivan launched with a site that felt like it had always been there, considered, dark, and completely in step with the brand's identity. The photography finally had a frame worthy of it, and the commerce layer worked without disrupting the editorial atmosphere.
Zero to live, no compromise
Built entirely from scratch without defaulting to a generic theme. Every section, every spacing decision, every typographic choice made to match the brand's energy.
Photography given room to breathe
Campaign imagery runs full-bleed and edge-to-edge throughout. The site enhances the photography rather than containing it.
Commerce that doesn't feel like commerce
The shopping experience is seamless without being sterile. Products at $350–$775 sit in an environment that justifies the investment before a customer adds to cart.
—
These images reflect the website at the time of delivery by Bareblink Studio. The live site may have been updated by the client since project completion. Any changes beyond this point were made independently.
Live site
studiosivan.com ↗
Next project
Gaia's Roots · Luxury Biophilic Furniture
Where nature
Where nature
meets the room
it belongs in.
Building the digital world for a global designer furniture platform where every piece is iconic, exclusive, and rooted in the organic.
2024Year delivered
From zeroScope
Web + StrategyServices
Client
Gaia's Roots
Industry
Luxury Furniture · Global
Scope
Full E-commerce Build
Services
Web Design + Brand Strategy
The brief
Global designer furniture needed a home as considered as its pieces.
Gaia's Roots is a global luxury furniture platform carrying some of the world's most iconic and exclusive designer pieces, from $3,900 side tables to $10,200 burl wood coffee tables. Biophilic design, natural materials, architectural forms.
They had no site, no digital strategy, and no system for communicating the breadth of their catalogue without it feeling like a warehouse. The challenge was building something that felt as curated as the collection itself.
With web design and brand strategy both in scope, every decision, from navigation architecture to editorial framing to the way categories were named, was made to serve the same goal: make the right client feel like they've found the right place.
The challenge
01
Catalogue depth without overwhelm. Gaia's Roots carries hundreds of pieces across seating, tables, lighting, bedroom, decor, storage, outdoor, and more. The navigation had to be comprehensive without feeling like a directory.
02
Price point justification at scale. Pieces priced $3,900–$10,200+ need a site that makes the investment feel inevitable, before a customer ever reaches the product page. Photography and editorial framing do that work.
03
Biophilic brand positioning. The brand's entire identity is rooted in nature, organic materials, architectural forms, living with intention. The site's visual language had to embody that without becoming decorative or clichéd.
04
Multi-brand editorial architecture. Gaia's Roots carries pieces from multiple global designers, each with their own story. The "Behind the Brand" sections needed to live within a coherent system without diluting Gaia's own identity.
Editorial homepage section, Organic Living · Masonry grid storytelling across lifestyle and product imagery
Design decisions
Strategy shaped the structure. Design made it feel inevitable.
I
Full-bleed architectural hero
The hero runs edge-to-edge with architectural furniture photography, concrete walls, warm tones, natural light. The headline "For Refined & Character-Rich Interiors" sets the brand positioning before a category is clicked. It's a statement, not a welcome.
II
Editorial section headers as brand voice
"Organic Living | Unwind in Nature's Luxury." "Sculptural Forms & Artful Accents." "Eccentric Fabrics | Wild Textures & Bold Prints." These aren't category labels, they're editorial headlines that make browsing feel like reading a magazine.
III
Masonry grid for lifestyle imagery
The editorial sections use an asymmetric masonry layout, one large portrait image alongside smaller landscape sections. This creates the visual rhythm of a shelter magazine and prevents the page from reading like a product catalogue.
IV
Category architecture as wayfinding
New Arrivals, All, Seating, Tables, Lighting, Bedroom, Decor, Storage, Outdoor, Brands, Discover. Eleven nav items that tell the full story of the catalogue without requiring a landing page to explain it. "Discover" positions Gaia's Roots as a destination, not just a store.
V
Behind the Brand system
Each designer partner gets a dedicated editorial feature, text left, portrait photography right, hairline rule between name and story. A reusable template that gives every brand their moment without disrupting the platform's own visual identity.
VI
Neutral ground for product photography
All product grids use a near-white ground with generous padding. When pieces cost $3,900–$10,200, the product image needs complete visual isolation. No background competing with a burl wood and shell onyx coffee table.
Seating category, Sculptural Forms & Artful Accents · Editorial category headers, contextual photography
Tables product grid, $3,900–$10,200 · Clean white ground, generous padding, material-first naming
Behind the Brand, Marbera · Designer partner editorial feature system
The outcome
A platform that shops like a magazine and sells like a gallery.
Gaia's Roots launched with a site that made a $10,200 coffee table feel exactly as considered as the craftsmanship behind it. The brand strategy defined the voice. The web design delivered it. Together they created a destination, not just a store.
Brand strategy before a pixel was placed
Editorial headline system, category architecture, and brand positioning established in strategy phase. Every design decision had a strategic reason before it had a visual form.
Catalogue depth, zero overwhelm
Hundreds of pieces across eleven categories presented through editorial architecture and masonry layouts. Browsing feels curated at every scroll depth.
Price point fully supported
A site that earns $3,900–$10,200 price points on first impression, before a product page loads. The visual environment is as premium as the pieces it sells.
—
These images reflect the website at the time of delivery by Bareblink Studio. The live site may have been updated by the client since project completion. Any changes beyond this point were made independently.
Live site
gaiasroots.shop ↗
Next project
Sir Sweeney · Luxury Men's Barbershop · Dallas, TX
A haven built
A haven built
for the modern
gentleman.
Building the complete brand identity, visual direction, and digital presence for a luxury barbershop and lounge in Victory Park, Dallas.
2024Year delivered
From zeroScope
Web + Brand + PhotoServices
Client
Sir Sweeney
Industry
Luxury Men's Grooming
Scope
Full Build From Zero
Services
Web · Branding · Photography Direction
The brief
The experience inside demanded a presence that matched it.
Sir Sweeney is a luxury men's barbershop and lounge in Victory Park, Dallas, a destination built around the idea that grooming, at its best, is a ritual. A Zen-like state of mind. The perfect blend of luxury and tranquility.
They had none of the infrastructure to communicate that digitally. No site, no visual identity system, no photography direction. Just a physical space that was already delivering a world-class experience.
The brief was the broadest of any Bareblink project: build everything. Brand identity, photography direction, and a site that made someone feel the atmosphere before they ever booked an appointment.
The challenge
01
Translating atmosphere to digital. The physical experience of Sir Sweeney, dark, cinematic, serene, had to be recreated in pixels. A barbershop site that looked like any other barbershop site would have been a failure.
02
Branding from scratch. No logo, no typeface, no color system. Every visual decision, from the gold accent to the spaced serif wordmark to the "Barbershop & Lounge" descriptor, had to be designed and justified.
03
Photography direction without a photographer on staff. The site needed cinematic, black-and-white imagery that communicated precision, craft, and luxury. That visual direction had to be established before a single shot was taken.
04
Booking UX as the primary conversion goal. Every page, every section, every CTA had one destination: "Book Now." The design had to make that action feel effortless without making the site feel transactional.
Welcome section, Victory Park, Dallas TX · Full-bleed cinematic barbershop photography, centered copy overlay
Design decisions
Three disciplines. One coherent world.
I
Spaced serif wordmark
SIR SWEENEY in a spaced serif, not a script, not a sans. The letter-spacing creates authority and gravitas. "Barbershop & Lounge" sits beneath in lighter weight, smaller caps. The descriptor does positioning work, "Lounge" tells you this is more than a haircut.
II
Black, white, and gold only
Three colors. The photography is desaturated to black and white throughout, preserving the cinematic atmosphere. Gold is the single accent, used on the rule under service names, on CTA hover states, on pricing sections. It earns every appearance.
III
Full-bleed macro photography
Photography direction focused on close-up craft detail, clippers on a fade, razor against foam, hands washing hair. These aren't lifestyle shots. They're evidence of precision. Shot in black and white to keep the visual palette controlled and premium.
IV
Gold / Silver / Bronze tier system
Service packages named Gold, Silver, and Bronze, not Standard, Premium, Deluxe. The naming convention extends the brand vocabulary into the commerce layer. Gold package headers use a warm gold background that references the accent color throughout the site.
V
"Book Now" as the only CTA
One call to action, present in the top-right nav on every page. No secondary CTAs competing with it. The entire site is architected to make "Book Now" the inevitable next step, not one of several options.
VI
Services as editorial content
Shampoo. Face Shave. Beard Trim. Each presented with a full-height black and white photograph, a gold rule, and an arrow. Not a price list, a menu. The visual treatment makes every service feel considered, which is exactly what a $199 Gold Package requires.
Services section, Editorial three-column layout · Black & white macro photography, gold accent rules
Gold Package, $199 · Tiered service system with gold / silver / bronze naming, full service breakdown
The outcome
A brand that feels as considered as the cut.
Sir Sweeney went from no digital presence to a complete brand world, identity, photography, and site, that communicated luxury, precision, and calm before a client ever walked through the door. The site's single job was to make someone book. Everything was built toward that moment.
Brand identity built from zero
Wordmark, color system, typography hierarchy, and tone of voice, all established before a single page was designed. The brand had coherence before it had a website.
Photography direction defined the visual world
Black and white macro craft photography became the visual signature of Sir Sweeney. That direction gave the brand an immediately recognizable aesthetic across site, social, and print.
Booking experience as the north star
Every section, every image, every CTA was designed to reduce the distance between discovery and booking. The site doesn't entertain, it converts.
—
These images reflect the website at the time of delivery by Bareblink Studio. The live site may have been updated by the client since project completion. Any changes beyond this point were made independently.
Live site
sirsweeney.com ↗
Next project
Meelah · Modest Fashion · UAE
Elegant clothing
Elegant clothing
for the woman
who moves the world.
Building the first digital home for a UAE-based modest fashion label rooted in cultural diversity, fluid silhouettes, and the empowered woman.
2024Year delivered
From zeroScope
ShopifyPlatform
Client
Meelah
Industry
Modest Fashion · UAE
Scope
Full E-commerce Build
Services
Web Design
The brief
A UAE-based fashion label with a global vision needed a site to match.
Meelah is a modest fashion brand founded by Jamila Abubakar, a Nigerian-born, UAE-based designer whose work is rooted in cultural diversity, kindness, and the pursuit of genuine happiness. Her garments flow. Her silhouettes are architectural. Her collections carry names like "Ethereal" and "Vivid."
She had no site. What she had was a brand identity already living in the clothes themselves, and a customer who deserved to encounter it digitally before she encountered it in person.
The challenge was translating a deeply personal, culturally layered brand into a clean, international e-commerce experience without flattening what made it distinctive.
The challenge
01
Cultural identity without cultural costume. Meelah's designs are rooted in Nigerian and Emirati heritage, but the brand speaks to a global customer. The site had to feel culturally informed without being reduced to it.
02
Founder as the brand. Jamila's story, Born in Nigeria, settled in UAE, nature as muse, is inseparable from Meelah's identity. The About and founder sections had to carry that weight without reading like a biography.
03
Two distinct collections, one coherent system. Ethereal and Vivid are aesthetically opposite, cream and silence versus magenta and drama. The site had to hold both without privileging one or diluting the other.
04
International commerce from the UAE. USD and AED currency switching, global shipping, modest fashion for a customer base that spans cultures and continents. The UX had to feel borderless.
Homepage hero, Threads of Home · Rounded hero frame, campaign photography, serif wordmark centered in nav
Design decisions
Every choice made for a woman who knows exactly who she is.
I
Rounded hero frame
The homepage hero image sits inside a rounded rectangle, not edge-to-edge. This single framing decision gives the site warmth and distinction from standard fashion e-commerce. It feels like a window into the world rather than a billboard in front of it.
II
Warm ivory ground throughout
Not white, warm ivory. The background carries the same warmth as the garments themselves. On a pure white background, Meelah's cream Ethereal pieces would disappear. The ivory ground creates separation without coldness.
III
Collection naming as editorial
"Ethereal Collection" and "Vivid Collection", names that describe an experience, not a season. The split-screen layout presents them as equals: one quiet, one dramatic, side by side. The tension between them is the brand.
IV
Centered serif wordmark
MEELAH in a wide-tracked serif, centered at the top of every page. The tracking is the character, it reads as considered, not loud. A fashion wordmark that fits a luxury modest brand without borrowing from Western fashion house conventions.
V
Founder section as brand anchor
Full-height portrait photograph left, founder story right. Not a headshot, a portrait. Not a bio, a philosophy. "Nature serves as Jamila's muse." This section is why a customer trusts the brand before they add to cart.
VI
Product grid with context photography
Best Sellers uses a mix of studio and location photography in the same grid, controlled studio for product clarity, natural outdoor scenes for brand atmosphere. The variety makes the grid feel editorial rather than catalogued.
Our Collections, Ethereal + Vivid · Split-screen equal treatment, collection names overlaid at base
Best Sellers, Mixed studio and location photography · $136–$408 · Spaced all-caps product naming
Our Founder, Jamila Abubakar · Full-height portrait, philosophy-led copy, gold hairline accent
The outcome
A global fashion site with a deeply personal soul.
Meelah launched with a site that made its founder's story inseparable from its product. Customers encounter the brand, its warmth, its cultural richness, its quiet confidence, before they encounter the price. That's the difference between a fashion store and a fashion brand.
Two collections, one coherent world
Ethereal and Vivid sit in permanent dialogue on the site, cream and magenta, silence and drama. The design system holds both without flattening either.
Founder story as conversion tool
The About section doesn't just introduce Jamila, it makes a customer feel like they understand why these clothes exist. That emotional connection is what converts a browser into a buyer.
International UX from day one
USD and AED currency switching, global shipping architecture, and a design that reads as luxury regardless of where the customer is shopping from.
—
These images reflect the website at the time of delivery by Bareblink Studio. The live site may have been updated by the client since project completion. Any changes beyond this point were made independently.
Live site
meelah.ae ↗
Next project
Love Sienna Rose · Luxury Candles & Jewellery · London
Luxury that
Luxury that
doesn't just look
good. It feels it.
Building the complete brand world, photography direction, and e-commerce site for a London luxury candle and crystal-infused jewellery label rooted in intention and ritual.
2024Year delivered
From zeroScope
Web + Brand + PhotoServices
Client
Love Sienna Rose
Industry
Luxury Wellness · London
Scope
Full Build From Zero
Services
Web · Branding · Photography Direction
The brief
A deeply intentional brand needed a digital world to match.
Love Sienna Rose is a London luxury label built around a single belief: that everyday objects should carry meaning. Every candle is hand-poured with ethically sourced crystals. Every jewellery piece is designed to carry energy, tools for clarity, manifestation, and renewal, not decoration.
They had none of the infrastructure to communicate that digitally. No site, no brand system, no photography direction. What they had was a philosophy, and a product that genuinely lived it.
The brief was total: build the brand identity, direct the photography, and design a site that made "luxury that feels" legible before a customer read a single word of copy.
The challenge
01
Positioning a wellness brand as luxury. Crystal candles and intention-setting jewellery occupy a saturated, often cheap-feeling market. The brand identity, photography, and site all had to signal premium before the product did.
02
Two product categories, one brand world. Candles and jewellery are different purchase decisions with different customer mindsets. The site had to serve both without splitting the brand's identity or fragmenting the experience.
03
Making gifting a core pillar. Love Sienna Rose's black box packaging, ribboned, considered, dressed for the occasion, is as much a product as what's inside it. The gift-ready positioning had to live in the site architecture, not just the copy.
04
Photography direction from scratch. The label had no brand imagery. Every styling decision, the black velvet jewellery boxes, the striped backdrops, the in-context candle shots, was established as part of the brand system before a single product photo was taken.
Recommended Just For You, candle carousel · In-context lifestyle photography, named products from £55
Design decisions
Three disciplines. One world that feels like it's always existed.
I
Black nav, white site
A black navigation bar sits above a clean white canvas throughout. This single structural decision anchors the brand's dual identity, the darkness of the product packaging and the lightness of the ritual-wellness world it lives in. Dark and light in permanent conversation.
II
Named products as brand voice
The Healer Candle. The Success Ring. The Protection Necklace. The Power Earrings. Product naming is brand strategy. Every name in the Love Sienna Rose catalogue carries intent, it tells the customer not just what they're buying but what it's for. That naming system was established as part of the branding phase.
III
Gifting as architecture, not copy
"Beautifully Gift-Wrapped & Ready" is a full homepage section, not a footer note or a banner. Split layout: headline and copy left, full-height packaging photography right. The black boxes, ribbon, and bags are presented as a design decision worthy of editorial treatment, because they are.
IV
Photography direction: context over white ground
Rather than product-on-white photography, the direction called for lifestyle context: candles on velvet ottomans, beside tulips, on striped surfaces. Jewellery in black velvet boxes with wildflowers. The photography communicates the world the product lives in, which is how you sell a ritual, not a product.
V
LSR monogram mark
The LR monogram in a gold-bordered square, visible on every product, every candle label, every box. The mark was designed to read at small scale without losing legibility. It anchors the brand identity to the physical product, so every candle in a customer's home is also brand presence.
VI
Brand story as homepage content
"Crafted with Intention. Rooted in Ritual." sits as a homepage section, founder portrait left, philosophy right. This isn't an About page buried in the nav. It's on the homepage because the brand's story is its strongest conversion tool. A customer who understands why Love Sienna Rose exists is already halfway to buying.
Gift-Wrapped & Ready, homepage section · Black packaging editorial, split layout, gifting as architecture
Candles collection, lifestyle photography grid · In-context product shots from £55, named product system
Jewellery collection, black velvet box photography · Crystal-infused pieces £70–£125
Crafted with Intention. Rooted in Ritual., founder section · Split portrait layout, brand philosophy copy
The outcome
A brand that earns trust before the product page loads.
Love Sienna Rose launched with a complete brand world, identity, photography system, and e-commerce site, that made its positioning legible at a glance. A visitor understands within seconds that this is intentional luxury. The product names, the packaging photography, the founder story, the named candle grid, everything works together before a customer decides whether to buy.
Brand built before the site was
Identity system, product naming convention, monogram mark, and photography direction all established in the brand phase. The site had a complete world to express before a page was designed.
Photography as brand infrastructure
The in-context lifestyle photography direction, velvet, wildflowers, striped surfaces, black velvet jewellery boxes, became the visual signature of the brand. Immediately recognisable across site, social, and print.
Gifting positioned as a pillar
The black box packaging elevated to homepage editorial content. Gift-giving became a reason to visit the site specifically, not just a checkout option.
—
These images reflect the website at the time of delivery by Bareblink Studio. The live site may have been updated by the client since project completion. Any changes beyond this point were made independently.
Live site
lovesiennarose.com ↗
Next project
Ethereal Blooms · Luxury Florals · UK
Flowers that live
Flowers that live
as long as the
memory they mark.
Redesigning the digital presence of a UK luxury floral studio whose biopreserved bouquets last up to a year, and whose old site wasn't telling that story.
2024Year delivered
RedesignScope
ShopifyPlatform
Client
Ethereal Blooms
Industry
Luxury Florals · UK
Scope
Website Redesign
Services
Web Design
The brief
A truly unique product was being sold by a site that looked ordinary.
Ethereal Blooms creates biopreserved luxury bouquets that last up to a year without water or sunlight. They're trusted by over 100 superyachts worldwide, endorsed by Burgess Yachts, and serve bridal, corporate, and yacht clients across the UK, EU, USA, and UAE.
The product is genuinely extraordinary. A biopreserved bouquet that holds its form and colour for a full year is a fundamentally different thing from a flower delivery. The old site wasn't communicating that difference, it looked like any other florist.
The redesign had to make the product's rarity feel immediately legible, before a customer even understood the science behind it.
The challenge
01
Communicating a product that doesn't exist in most customers' frames of reference. "Biopreserved" means nothing to most people. The site had to make "flowers that last a year" feel desirable before it felt explainable.
02
Serving three completely different client segments. Bridal, Corporate, and Yacht, three different buyers with different needs, timelines, and budget expectations. The site architecture had to serve all three without diluting any.
03
Price point justification. Bouquets ranging from £25 to £565, with bespoke yacht proposals far exceeding that. The editorial framing had to make £490 for a preserved bouquet feel like a considered investment, not a luxury indulgence.
04
Global logistics communicated simply. Shipping to UK, US, EU, UAE, and superyacht berths worldwide. Currency switching, global delivery, bespoke quotes. The UX had to make international feel effortless.
Most Loved, product grid · Named bouquets £25–£565 · Clean white ground, centred spaced caps naming
Design decisions
Making the unfamiliar feel inevitable.
I
Split-screen hero with editorial framing
The homepage hero pairs an intimate bridal portrait with an architectural still-life shot of a single bouquet in a stone niche. Side by side they communicate the two things that matter most: human occasion and considered craft. Neither image alone tells the full story.
II
Named bouquets, not SKUs
Persephone. Mimi. Gisele. Juliet. Ophelia. Every bouquet has a name. The naming convention makes the product feel personal rather than transactional, you're not choosing a bouquet, you're choosing a Seraphina. That distinction lives in the design system too: names in centred spaced caps above the price.
III
Yacht as a standalone destination
The Yachts nav category gets its own full editorial page, hero, landing copy, interior photography, bespoke inquiry flow. This isn't a product category. It's a client relationship. The design treats it that way, separating yacht buyers from retail buyers at the navigation level.
IV
Context photography for category pages
Each major category section uses in-situ photography, flowers on a superyacht dining table, bouquets in a marble niche, a bride in dappled woodland light. These aren't product shots, they're aspiration shots. They make the buyer see where the flower belongs before they buy it.
V
Announcement bar as proof point
The top announcement bar runs the full global shipping offer, UK, US, UAE, EU. This is positioned as a proof point, not a promotion. It tells the right customer immediately that Ethereal Blooms operates at a scale that justifies their price point.
VI
Bridal as editorial, not catalogue
The Bridal section opens with a full-bleed portrait of a bride in dappled light holding a preserved bouquet, more editorial than commercial. The image does the positioning before a word is read. Preserved flowers for a wedding are a different proposition; the design treats them that way.
Yacht Flowers section, full editorial page · Interior superyacht photography, bespoke inquiry architecture
2025 Season, full-bleed editorial · White bouquet against gold sculptural wall, "2025 Season" overlay
Bridal collection, full-bleed campaign · Woodland portrait, preserved bouquet, editorial positioning
The outcome
A site as considered as the product it sells.
Ethereal Blooms now has a digital presence that makes its product's rarity feel immediately legible. A buyer landing on the site understands within seconds that this isn't a flower shop, it's a luxury studio with a scientific edge, a global reach, and a proposition worth the price.
Product rarity communicated on first impression
The split-screen hero, editorial section framing, and named bouquet system work together to signal something genuinely different before the customer reads a word of copy.
Three client segments, one coherent site
Bridal, Corporate, and Yacht each have dedicated editorial treatment, distinct photography, distinct copy registers, distinct inquiry pathways, within a single visual system.
Global credibility established at the nav level
The announcement bar, currency switching, and Yachts as a standalone destination tell a high-value buyer immediately that Ethereal Blooms operates at the right scale for them.
—
These images reflect the website at the time of delivery by Bareblink Studio. The live site may have been updated by the client since project completion. Any changes beyond this point were made independently.
Live site
etherealblooms.com ↗
Next project
Chinakwe · Afro-Luxury Art & Fashion · UK
Wearable art
Wearable art
deserved a site
that wore it well.
Redesigning the digital presence of a UK Afro-Lux art and fashion label whose existing site couldn't hold the weight of what the brand had become.
2024Year delivered
RedesignScope
ShopifyPlatform
Client
Chinakwe
Industry
Afro-Luxury Art & Fashion
Scope
Website Redesign
Services
Web Design
The brief
The art had evolved. The site hadn't kept up.
Chinakwe is the brand of UK-based artist and designer Caroline Chi Chi Chinakwe, a practice rooted in African heritage and European upbringing, expressed through bold print styling, saturated colour, and wearable art that carries cultural narrative as its core material.
The brand had grown into something genuinely distinctive, art prints on scarves, wearable statement pieces, homeware, a "Colourism" collection as a standalone world. But the site it had inherited didn't reflect that growth. It looked like a fashion store. Chinakwe is not just a fashion store.
The redesign had to bring the site up to the level of the art, without sanitising what makes the brand bold.
The challenge
01
Art brand vs fashion brand positioning. Chinakwe isn't selling clothes, it's selling art you can wear. That distinction is everything. The site architecture had to reflect a practice, not just a product range.
02
Colour as a design decision, not a problem to solve. The brand's visual world is maximalist, bold saturated art photography, dense print, high-contrast colour. Most design solutions would have tried to calm it down. The right answer was to hold it with structure, not restrict it.
03
"Colourism" as a standalone destination. The Colourism collection isn't just product, it's a statement. A political and cultural act that needed its own page architecture, its own nav presence, its own editorial weight within the site.
04
Price point vs perception. Scarves at $202, apparel at $101–$115. The brand is premium. The old site read budget. Every layout decision in the redesign had to close that gap without changing a single price.
While I'm On Pause, scarf collection · Left-anchored editorial headline, saturated art photography grid
Design decisions
Structure that holds boldness without flattening it.
I
Full-bleed studio hero
The homepage opens on an immersive studio photograph, Chinakwe's art prints on the walls, bold textiles across every surface, the brand's full world made physical. "Wearable Art & Statement Living" runs left, large and unapologetic. The hero doesn't introduce the brand, it drops you inside it.
II
Red wordmark as brand anchor
CHINAKWE in the brand's custom red, centred, persistent, present on every page. Against the cream background it becomes the single most distinctive nav element in the portfolio. It doesn't need size to command attention. It commands it through colour and consistency.
III
Cream ground as tension device
Every page sits on a warm cream ground, not white, not black. This was a deliberate choice: the neutral makes the saturated art photography land harder. The contrast between the restrained ground and the maximalist product imagery is where the brand's personality lives.
IV
Left-anchored editorial layout
Collection sections use a left-anchored text column alongside a scrolling product grid. "While I'm On Pause. Bold wearable art and fashion designed to live in colour." The text earns space equal to the product. This is how you treat a practice, not a product range.
V
Colourism as nav-level content
The Colourism collection sits in the primary navigation alongside Apparel, Scarves, Archive, and About. Giving it nav-level presence signals that this isn't a seasonal collection, it's a pillar of the brand's identity. The About nav then frames the whole practice as art, not commerce.
VI
Art. Culture. Style. as brand positioning
A dedicated homepage section, richly patterned chair and curtain left, philosophy right: "More than fashion, a celebration of identity, colour and cultural narrative." This section does what an About page usually does, but it lives on the homepage, where the right buyer needs to encounter it first.
Studio Favourites, apparel grid · Polaroid-print art pieces on black garments, $101–$115
Art. Culture. Style., brand philosophy section · Split layout, patterned textile photography, editorial copy
The outcome
A site that finally matches the practice it represents.
Chinakwe now has a digital presence that operates at the same level as the art. The boldness is held, not contained. The Colourism collection has the weight it deserves. A visitor understands within seconds that they're encountering a practice rooted in cultural narrative, not just buying a sweatshirt.
Art brand positioning achieved
The site architecture, nav structure, editorial sections, homepage hero, positions Chinakwe as a practice first and a store second. That distinction is worth more than any rebrand.
Maximalism held with structure
Bold colour and saturated art photography throughout, contained by a consistent cream ground and disciplined layout system. The energy is preserved, the chaos is not.
Price point gap closed
$202 scarves and $115 apparel now sit in a site that communicates why. The editorial framing, the Colourism nav category, the brand philosophy section, all of it makes the investment feel considered before a product page loads.
—
These images reflect the website at the time of delivery by Bareblink Studio. The live site may have been updated by the client since project completion. Any changes beyond this point were made independently.
Live site
chinakwe.com ↗
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Sowaka · Clean Japanese Beauty · NYC
Where Japanese
Where Japanese
heritage meets
mindful living.
Building the digital retail experience for a NYC-based clean Japanese beauty platform carrying some of Japan's most considered skincare, haircare, and lifestyle brands.
2024Year delivered
From zeroScope
ShopifyPlatform
Client
Sowaka
Industry
Clean Beauty · NYC
Scope
Full E-commerce Build
Services
Web Design
The brief
Japanese beauty deserved a platform as considered as the products it carries.
Sowaka is a NYC-based clean beauty retailer curating Japan's most intentional skincare, haircare, body care, and lifestyle brands, Leaping Bunny certified, botanically sourced, rigorously tested. The kind of beauty that treats the ritual as seriously as the result.
They needed a site built from zero that could hold a multi-brand catalogue without losing the coherence of the platform's own identity. EDOBIO's vegan minimalism sits next to Ruhaku's botanical depth next to Dassai's ceremonial restraint. The site had to unite them under a single editorial vision.
The result had to feel like an edit, not an inventory.
The challenge
01
Multi-brand catalogue, single identity. Sowaka carries brands with distinct visual worlds. The site had to curate them under one editorial voice without flattening what makes each brand distinctive.
02
Communicating the clean beauty proposition. Leaping Bunny certified, responsible ingredients, botanical power, six brand promises that needed to feel like convictions, not marketing claims.
03
Depth without overwhelm. Seven nav categories across multiple Japanese brands. The information architecture had to guide discovery without friction.
04
Brand features within retail context. Ruhaku, EDOBIO, Dassai each needed editorial spotlight sections, not just product tiles. A flexible feature template the site could repeat across brands.
EDOBIO brand feature, Vegan, Gentle, and Pure · Full-bleed dark editorial, tactile product photography
Design decisions
An edit, not an inventory.
I
Wave-cut section dividers
An organic wave-cut transition between the hero and the bestsellers grid, not a hard line, not a gap. A distinctive visual signature immediately recognisable across the scroll. It softens the retail beneath without hiding it.
II
Brand promise icon system
Six gold line-drawn icons, Responsible Ingredients, Made in Japan, Botanical Power, Clean Beauty, Cruelty-Free, Quality Assured. Circular motifs, consistent weight, warm gold tone. A complete visual system communicating the platform's values before a word is read.
III
Dark editorial brand features
Each partner brand gets a full-bleed dark hero section, complete visual contrast from the clean white catalogue pages. EDOBIO on black. Ruhaku on warm stone. The dark treatment signals: stop browsing, pay attention.
IV
Gold accent system throughout
Warm gold runs across the full site, section header rules, product badge backgrounds, promise icons, CTA grounds. One accent colour doing more structural work than most sites achieve with five.
V
Product badges as editorial labels
"Made in Japan," "Organic," "Out of Stock", gold pill badges on every product tile. In Sowaka's system these are editorial endorsements, not filter tags. The gold makes them feel like a curation mark.
VI
Lifestyle as a nav category
Bestsellers, Skin Care, Hair Care, Body Care, Lifestyle, Brands, Blog. "Lifestyle" positions Sowaka as more than a beauty shop. The Kunjudo incense collection lives under Lifestyle, because incense is ritual, not skincare. That distinction in the nav is brand strategy.
Ruhaku brand feature, Pure, Botanical Skincare · Full-bleed product photography, editorial copy, brand CTA
Made in Japan Skincare, product grid · Gold badge system, multi-brand curation, $6–$70 price range
Our Promises, gold icon system · Six brand values, custom line-drawn icons, "Beauty with purpose and responsibility"
The outcome
A multi-brand platform that feels like a single point of view.
Sowaka launched with a site that makes Japanese clean beauty feel like a considered destination rather than a curated shop. The gold icon system, the dark brand features, the wave-cut transitions, every decision points toward a platform that takes its values as seriously as the brands it carries.
Multi-brand coherence achieved
EDOBIO, Ruhaku, Dassai, three visually distinct brands unified under one editorial system. Each has a feature section that feels distinctive. The platform identity holds them all.
Promise icon system as visual identity
The six gold icons became one of the site's most recognisable design elements, brand identity built into the product story, not added on top of it.
Deep catalogue, zero overwhelm
Seven categories and a multi-brand inventory presented through editorial sections and a consistent badge system. Complex at the back, clean at the front.
—
These images reflect the website at the time of delivery by Bareblink Studio. The live site may have been updated by the client since project completion. Any changes beyond this point were made independently.
Live site
sowakanyc.com ↗
Back to all work